Discuss the importance of integrating marketing ethics

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1. Describe the interrelationship between consumer behavior as an academic discipline and the marketing concept. Then, describe the interrelationships between consumer research, market segmentation, targeting and the developement of the marketing mix for a manufacturer of high definition TV sets.

2. Please explain what emotional intelligence is and describe its dimensions. (200 words)

3. Define the societal marketing concept and discuss the importance of integrating marketing ethics into the companys philosophy and operations. Discuss the interrelationships amoung customer expectations and satisfaction, perceieved value and customer retention. Why is customer retention essential?

Reference no: EM132212471

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