Discuss the importance of implementing the elements

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Question: In module 2, we discussed the importance of creating memorable experiences for our guests. We now understand that for hospitality and tourism businesses to remain competitive (and thrive in the future), they must move from a service to an experience-based business. Pine and Gilmore (1999) discuss the importance of implementing the four elements in creating an experience. Utilizing the information from the module's required reading, please consider a current hospitality and tourism business that fails to implement each realm. Then suggest ways the business could implement services to become an experience-based business.

Reference no: EM133653567

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