Reference no: EM132968735

MGMT19128 Strategy and Change - Central Queensland University

Case Study Analysis

Assessment Task:

Discuss the importance of external environmental factors (PESTLE factors), industry forces (Porter's five forces model), and value chain analysis in assessing the nature of competition in an industry. Critically discuss when a business should consider pursuing a differentiation strategy?

The assessment involves the application of strategic management theories, concepts and tools covered in the unit to analyse a case. The aim of this assessment is to evaluate if students are able to understand important strategic management issues from a given set of information. It is important that the case analysis report is limited to case information only (i.e. no additional research about the company or the industry is necessary). The objective is to analyse the case from the strategic management's point of view, given the information they had at a particular point in time.

Title of the case: Linfox: identifying strategic opportunities in a post-COVID-19 environment (the case can only be accessed through unit's Moodle page)

You are required to have a good understanding of the microenvironment and industry-related factors that influence a business to devise new strategies.

It is important to recognise that internal resource and capability assessment is vital for a company before taking any new strategic initiative.
You are required to explain how a value chain analysis helps a business to identify the areas of competitive advantage and sources of threats.
A comprehensive understanding of three generic business-level strategies will give a better analytical framework to discuss why and how a business should pursue a differentiation strategy. You need to focus on the competitive benefits of a differentiation strategy.

This is an individual assessment with a maximum of 1500-words to be written in a business report format. Your submission should use a combination of at least 10 (post-2010) academic journal and textbook references. Please upload the assessment through the appropriate Moodle link.

Any assessment with a high ‘Turnitin' score will be checked by the marker and unit coordinator for potential plagiarism issue although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin' report, your assessment could be forwarded to an appropriate office/authority.

Assessment Criteria
1. Brief introduction of the company
2. Critically analyse the external environmental forces (PESTLE factors) influencing the company
3. Critically analyse the industry forces (Porter's five forces model) to identify the core competencies of the company and its competitive advantages
4. Critically analyse the strategies followed by the company
5. Analyse (through value chain analysis) whether the company's capabilities and competencies are sufficient to leverage identified opportunities in a post-COVID-19 environment
6. Referencing - including proper in-text citations and reference list using APA - 7th edition referencing style.

Attachment:- Strategy and Change.rar