Discuss the importance of environmental scanning

Assignment Help Marketing Management

Reference no: EM131751976

Marketing Presentation -

Discuss the importance of environmental scanning within the Marketing Environment.

Select a London Borough Council of your choice and identify and analyse current key factors within the macro environment which may impact upon them.

Borough selected is Camden and analysis should have Pestle and talk about its limitations.. (More details at the bottom of the page)

Finally make recommendations as to how the Borough Council may best position itself to deal with the identified opportunities and threats.

Ideas and Recommendations that will help the development of the Camden Borough.

Example to follow for the Presentation:

-Definition of Environmental scanning.

-Choice of Camden Borough (Why we chose it)

-PESTLE Analysis, limitations of PESTLE.

-Understanding Marketing Ethics and Corporate Social Responsibility of the Borough

-Opportunities and Threats

-Recommendations for the Camden Borough

Need slides + notes for each component. Word count does not matter as much as work quality. No more than 15 Slides. A Note for every slide or every idea.

Reference no: EM131751976

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