Discuss the importance of digital advertising to marketers

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Reference no: EM133500970

Problem A. Discuss why Google, Facebook, and Amazon dominate the mar¬ket for digital advertising.

Problem B. Discuss the importance of digital advertising to marketers and why it is has become such an important part of their IMC programs.

Problem C. Why has Amazon become so popular as an advertising platform? Do you think the company can continue to grow its share of the digital advertising market?

Problem D. Keeping in mind this video was 5 years ago, where do you think Amazon ranks in online ads today and why?

Reference no: EM133500970

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