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A traditional Chinese medicine manufacturer in Singapore plans to enter the Mainland China market by Jan 2016. Discuss the importance of conducting marketing research for the manufacturer prior to its entry. The aim of this assignment is to provide an opportunity for students to have a good grasp of the rationale behind marketing research. Students are expected to read the textbooks, journal articles and be able to apply the knowledge gained from real life examples. Specifically, students are expected to demonstrate their competence in the following areas: · Knowledge and understanding of key concepts,
· Critical analysis and level of argument,
· Extent of reading and references used,
· Structure and presentation of the submission, writing style, appropriate citations and referencing.
select an industry from the following list and develop a business idea for that industrynbspapparelnbspfood and
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Define macroenvironmental and microenvironmental.
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The first step is to decide whether you need to market globally or not. For the purposes of this class, you have decided to market your hotel or bed & breakfast beyond the borders of your country. In a paragraph, explain why this is a good deci..
Explain What are the consequences of using these techniques properly and Which can be unethical and which can be illegal
identify a restaurant in your neighborhood and identify its catchment area. how many potential guests live and work in
Explain Human Resource Management - You are a human resource professional who favors strategic management and who has been very successful in your current position
Assume that you were a successful Director of Marketing at a hospital in Houston. Who, what, when, where, why, and how would you market the health care services
the web site amazon.com once aimed to be the worldrsquos largest bookseller. now the company offers a wide range of
Need to develop a plan, outlining marketing strategies and presenting an action plan (with a realistic budget) that an actual company could implement.
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