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Discuss the importance of coke''s packaging to its brand

Assignment Help Marketing Management
Reference no: EM131064228

Part 1:

Supermarket Video/Worksheet, Thursday May 19th:

1. Watch the CNBC program "Supermarkets Inc: Inside a $500 Billion Money Machine" - link to video posted on D2L.

2. Read the Slideshow - link posted on D2L.

3. Please answer the following questions on a separate page and bring to class Monday, May 23rd.

Questions:

1. The typical American supermarket stocks _______ items each?
48,000 items per supermarket

2. How do products get on the shelf?

3. Why are they arranged (or placed) where they are located?

4. How much do Americans spend on groceries every day?

5. What did you learn from Giant Eagle's Market District Store?

6. What did you learn from Whole Foods?

7. How do stores track your movements? How does this influence store layout?

8. What products were still popular during the recession (contained within the slideshow)?

9. What are three interesting facts you learned from the video?

Part 2:

Coca Cola Video/Worksheet, Friday May 20th:

1. Watch the CNBC program "Coca Cola Behind the Real Thing" - link to video posted on D2L.

2. Watch "Buffet Defends Coca Cola Investment" - link to video posted on D2L.

3. Please answer the following questions on a separate page and bring to class Monday, May 23rd.

Questions:

1. How has Coke made itself one of the most recognized brands on the planet? What has made Coke such a successful brand? Why are its consumers so loyal?

2. How is today's soda market different from that of the past?

3. What did Coke's marketing research show about consumer shopping behavior?

4. a) When ‘New Coke' was introduced with its new formula, why did it flop? Explain.
b) What did Coke have to do as a result?

5. When Pepsi-Cola was introduced, what did Coke have to do to stay competitive?

6. Explain the freestyle machine that Coke developed. How is it helpful for marketing research purposes? Out of Coke's 104 brands, what did they find to be the most popular from the freestyle machine?

7. a) How have recent trends impacted Coke's sales?

b) In the video, it mentioned that Coke was looking into trends to help them predict what new brands will be successful in the future. Which trends were discussed? Explain.

8. Discuss the importance of Coke's packaging to its brand.

9. How does Coke test products?

10. How does Coke develop/obtain new products?

11. What does the video say regarding Coca Cola packaging?

12. How is the product distributed in Africa?

13. What did Coca Cola do in Africa regarding product availability? How did Coke enter into South Africa? How did Coke ensure its success in South Africa?

14. What did Coca Cola do for the military regarding product availability?

15. What are three interesting facts you learned from the vide

Reference no: EM131064228

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