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TARDIS Travel currently has branches in 50 cities around the country from which they organize all aspects of their clients' travel arrangements. TARDIS Travel's marketing research team has established that the majority of its customers are between the ages of 18 and 45 and are regular uses of the Web. In recent times, the business hasreceived feedback from many of them that they enjoy the convenience of online purchasing and would appreciate TARDIS Travel having an online presence.
TARDIS Travel latest market and financial reports have indicated that turnover is down and that it is losing market share. Further investigation show that this is primarily because of its lack of an online presence in an increasingly dynamic, highly competitive and online business environment. The business now recognises that it must go online if it wishes to regain its market share and to continue to be competitive into the future.
Your consulting company, Yana Consulting, has been contracted by TARDIS Travel to investigate its business practices and the current practices of the online travel industry and to recommendations how TARDIS Travel might best make a successful transition into this environment.
You are required to:
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