Reference no: EM133003514

ASSESSMENT TASK 1

1. Explain each of the steps in the marketing research process (50 - 100 words for each step).

2. a. Why would your research data need to be processed? (100 - 150 words.
b. Describe four methods you can use to process your data (50 - 100 words for each).

3. a.Discuss the definition of primary data (100 - 150 words); and then,
b. Describe four techniques of collecting primary data and determine if those collection techniques are qualitative or quantitative (50 -100 words for each technique).

4. a. What is secondary data (50 - 100 words)?
b. Describe the two main methods of collecting secondary market research data (50 - 100 words for each method).

5. Describe the most common methods of analysing qualitative and quantitative data (100 - 150 words).

6. Discuss why qualitative and quantitative data both play an important role in research (100 -150 words).

7. Explain the concept of exploratory research (50 - 100 words).

8. Explain the concept of ethnography in market research (50 - 100 words).

9. Explain the concept of causal research (50 - 100 words).

10. Outline what an in-depth interview is and how it is used in market research. Discuss two advantages and disadvantages of in-depth in your response (50 - 100 words).

11. Outline what focus groups are and how they are used in market research. Discuss two advantages and disadvantages of focus groups in your response (150 - 200 words).

12. a. Explain why it is important to test a questionnaire prior to using it (50 - 100 words)?
b. Explain how would you go about testing a questionnaire? (50 - 100 words).

13. In two to three paragraphs discuss sample design in market research (150 - 200 words).

14. Discuss the differences between probability and non-probability sampling (50 - 100 words), and provide at least two methods of selecting the sample from each (approx. 50 words each).

15. Discuss two common approaches to determining sample size and the merits, or limitations, of the approach (50 - 100 words each approach).

16. What is the purpose of having a hypothesis (50 - 100 words)? Discuss the 5 principles a market researcher would need to apply to develop a strong hypothesis (50 - 100 words each principle).

17. Explain how market researchers ensure their data is both valid and reliable (120 - 150 words).

18. Explain the term standard deviation in relation to analysing market research data (50 - 100 words).

19The Triple Constraint (or Project Management Triangle) is one of the most well-known mechanisms for signifying the interaction of the key attributes of a project. Describe what the Triple Constraint is and its use in project management to ensure a successful project outcome (200 - 250 words).

20. Discuss the role of the project sponsor. At what points are they involved in the project? What are they responsible for? (100 - 150 words).

21. Make a list of at least four other possible stakeholders in a workplace project. Briefly discuss their roles in a project (100 - 150 words).

22. Briefly outline the project management process. In what phase are the timelines, budgets and implementation plans established and monitored? (50 - 100 words).

23. Discuss the 8 steps in a policy and procedure development process, including an explanation of why it is important to consult with stakeholders (100 - 150 words).

24. Discuss three strategies to overcoming barriers to introducing new policies and procedures (approx. 50 words each strategy).

25. Discuss the impact of social media on market functions (100 - 150 words).

26. Explain the impact of the Do Not Call Register on marketing research (approx. 50 words).

27. Identify and outline five items of regulations and laws that apply to the marketing industry in Australia (100 - 150 words).

28. In your own words summarise the general rules of professional behaviour that a market researcher should observe under the Australian Social and Market Research Society Code of Professional Behaviour (150 - 200 words)