Discuss the impact customer perceived value framework

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Reference no: EM132163106

Kotler and Keller (2009:160) argue that managers who believe the customer is the company’s only true profit center consider the traditional organizational chart obsolete . With the rise of digital technologies like the internet ,todays increasingly informed consumers expect companies to do more than connect with them,more than satisfy them,and even more than delight them.

Assess the above statement and critically discuss the impact the customer perceived value framework has on modern organizational.

Reference no: EM132163106

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