Reference no: EM133318877

Assignment:

Formulate a strengths, weaknesses, opportunities, and threats (SWOT) analysis for Walmart.com in New Zealand, considering the growth of global online retailers like Amazon.com, Aliexpress.com, Target.com, and eBay.com as competitors of Walmart.com, and based on the below evaluated factors:

• Walmart's market prospect for expansion may be significantly impacted by the political climate in New Zealand. Policies like the Household Labour Force Survey and the Well-being Budget have been implemented since the Labour Party took office in order to support the regional economy and create jobs by raising wages and making it simpler for companies to hire and retain employees. To increase the competitiveness of the nation, the government has also made sizable investments in infrastructure and technology.
• The market opportunity for Walmart is also impacted by the New Zealand economy. New Zealand is a popular location for foreign investment due to its relatively low cost of living, giving Walmart the chance to expand its consumer base and gain market access. Additionally, the nation has a robust and well-managed banking system, as well as a stable currency, making doing business there relatively simple.
• Finally, the culture of New Zealand may have an effect on Walmart's market potential. The nation is a welcoming place for businesses from other countries because it is home to a diverse range of cultures and beliefs. Additionally, the public in New Zealand is becoming more aware of environmental and social issues, which could be advantageous for Walmart if it can show a dedication to ethical business practices.

A SWOT analysis focuses on the four areas in the acronym - strengths, weaknesses, opportunities, and threats. To make a SWOT analysis, you can generate a table with 4 different sections. The strengths and weaknesses sections of your table should focus on internal factors or resources. These might include your staff, building, income, and reputation. The opportunities and threats should focus on external factors or resources. These might include the economy, cultural changes, and legislation.