Discuss the global marketing plan

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Reference no: EM133333912

Assignment:

With this paper, you will complete the Global Marketing Plan Part 2 for Amazon

Address the following directives using the headings below:

Under an Executive Summary heading,

Summarize the rational of your plan.

Under an Environmental Analysis heading,

Analyze the environmental situation of Amazon in the global arena based on economic, trade, social and cultural, political, legal, and regulatory factors.

Under a General Strategy heading,

Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
Discuss your market entry strategy including export selling and sourcing activities, if any.

Under a Specific Plans and Strategies heading,

1. Explain your competitive advantages strategies to compete against five industry forces.

2. Formulate the 4Ps:

a. product and brands

Hint: Refer to your Week 4 Product Branding discussion forum.

b. price

c. place

d. promotion with a special focus on digital media and integrated marketing communication (IMC)

3. Discuss Amazon's CSR and social responsiveness strategies, particularly in the Latin America.

Reference no: EM133333912

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