Discuss the future of the global auto industry

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The strategies of Volkswagen, Toyota, and GM in China. All three companies count China as their most important market, and all three have entered the country using the joint venture strategy required by China. Of the three, Toyota has been in China the longest, beginning with its exports of trucks in 1936. Despite not entering the market until 1978, Volkswagen's success in China is evident. Sales of 4.2 million vehicles in China made Volkswagen the country's top auto seller. With more the 58,000 employees in China, GM's commitment to the market is clear. China has been GM's biggest market since 2012:

Discuss the future of the global auto industry. How is the growing awareness of global warming shaping the future of automobiles?

Reference no: EM132868661

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