Discuss the four main theories of consumer behaviour

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Reference no: EM132690

QUESTION 1

(a) Outline the five distinctive characteristics of service and illustrate them with reference to a service product such as a restaurant

(b) Identify and explain five characteristics of a good service organization

QUESTION 2

(a) Define the following terms-

I. Consumer

II. Consumer Behaviour

(b) Discuss the four main theories of consumer behaviour

(d) Using a relevant example, apply and explain the consumer buying decision process

QUESTION 3

(a) Define the term product

(b) Products exist in 3 levels. Use relevant examples, in explaining the three levels

Reference no: EM132690

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