Discuss the following elements of web analytics

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Discuss the following elements of web analytics: Goals, events, and key performance indicators (KPI). Provide a couple examples of each. Do some research on Google Analytics and describe how companies are utilizing analytics to increase business and retain customers. Finally, offer a critical evaluation of where you see this reliance on data going in the future. Please provide in-text citations and supported by a reference list.

 

 

Reference no: EM132970668

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