Discuss the five strategic positioning alternatives

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Reference no: EM133651053

Problem: Discuss the five strategic positioning alternatives that are open to companies pursuing global market expansion for their products. This discussion should focus on the various combinations of product/communication strategies available to global marketers. Identify when it is appropriate to use each of these strategies? Cite product example for each of the five strategic positions in a global market expansion for a product.

Reference no: EM133651053

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