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Discuss the five generic strategies

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Reference no: EM133235978

CASE STUDY: Human Resource Strategy

The chief executive officer (CEO) of an IT company plans to differentiate itself by providing customers with better products and services. The marketing business unit responded to this call from the CEO by preparing to build and present brand online. In turn the website administration function starts to review and provide engaging content.

Acknowledging that having a solid understanding of the levels of strategy in your business will help you align your company-wide goals the question is often: "How 'far down' into the company does our strategy really need to go?" 

This is a question we've heard repeatedly from people at companies that are either in the beginning phases of strategy creation or are updating an outdated strategy. Regardless of which of those two camps you belong to, you should have a clear understanding of the three levels of strategy in your business. 

Read the case study and answer the following questions:

Answer ALL the questions in this section. 

Question 1: Citing examples related to the case study, discuss the three levels of strategy and elaborate on three reasons as to why strategy needs to be cascaded right down. 

Question 2: Discuss the five generic strategies identified by Porter and evaluate which one the CEO is attempting to follow based on the case study

Reference no: EM133235978

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