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Discuss the five characteristics of jenny li

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Olivia opened a new store near TST, selling premium fresh and healthy produce such as organic vegetables, salads, fruits and other locally produced groceries. Her friend recommended her to use a local yoga instructor, Jenny Li, to offer healthy cooking and eating advices to her customers as Jenny is regarded as one of Hong Kong's top 5 opinion leaders in healthy lifestyle, with more than 1 million followers on social media. Jenny has extremely good knowledge about health and wellness and always stays ahead of all eating and cooking trends. She is always the first to buy and try out any new healthy brands and ideas. Not only is she a media savvy, she enjoys using all kinds of online and offline media to share her views and all health and wellness information with her followers. Jenny is well liked because of her friendly and sociable character and her followers always follow advices given by her as they only listen to her but not anyone else.

Question:

Using information from the above scenario, identify and discuss the FIVE characteristics of Jenny Li as an opinion leader,

Reference no: EM132913636

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