Discuss the failures of kodak senior management team

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Reference no: EM133334135 , Length: 8 Pages

Assignment:

Use the links above to begin your research on Kodak and the past bankruptcy filing. I would like you to also use at least two (2) other sources for your research paper (simply embed sources/citations into your paper). Keep the Business Improvement Plan to 6 to 8 pages, double-spaced in 12-point font.

1. Discuss some of the failures of Kodak's senior management team and name three key initiatives that they could have had in place to avoid a Chapter filing.

2. Do Internet research about R&D and discuss the importance of this critical business unit to consumer product companies.

3. Discuss your thoughts on how you think Kodak lost its competitive advantage. What are your (3) recommendations as the company comes out of Chapter and moves forward? Include a mini media campaign that incorporates Social Media to help market Kodak through.

Reference no: EM133334135

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