Discuss the factors that need to be considered

Assignment Help HR Management

Reference no: EM133497980

Question: Become a meaning maker - Purposeful meaning making

Companies are under increasing pressure to take a social stand and go beyond functional utilitarian benefits. In response they have tried to adopt a social or environmental purpose, besides their mission of making profit. Such positive initiatives may have unexpected consequences and side effects, resulting in consumer backlash and brand hijack. What can go wrong that communicating a higher purpose meaning that is expected to improve organisations image, lands brands into hot water.

Discuss the factors that need to be considered when choosing, designing, and implementing a higher purpose meaning. What factors contribute the most to successful/unsuccessful higher purpose meaning making? In your analysis, you may consider factors such as authenticity, relevance, organisation's culture, internal meaning clarity, the level of fit between the organisation's already established values and the new brand purpose, and the execution and communication of the meaning. Provide a mix of examples to support your arguments with a list of references.

Reference no: EM133497980

Questions Cloud

Should a government have right to suspend basic civil right : Should a government have the right to suspend basic civil rights in a time of national emergency? Who decides when something is an emergency?

Identify a lgbtq group in canada : Describe the LGTBQ group in Canada. What would or is motivating my work as an ally with this LGBTQ community in Canada?

Person-focused pay programs for an organization : What are some advantages and disadvantages of person-focused pay programs for an organization?

What are the least decision making model : What are the least Decision Making Model that cannot be considered while making a decision and its rationale. (With references and citation)

Discuss the factors that need to be considered : Discuss the factors that need to be considered when choosing, designing, and implementing a higher purpose meaning. What factors contribute

What are the comparison and contrast of christians : What are the comparison and contrast of Christians and new spirituality law, politics, economics, and history.

What are the advantages of using this method : How would you plan or set up this type of assessment in your workplace? Provide the necessary steps or principles used.

Discuss the key ethical and legal challenges : discuss the key ethical and legal challenges that organizations face when operating in multiple countries. Provide examples of these challenges

Working relationships within the organisation : What role might trust between leaders and followers play in building working relationships within the organisation?

User Account

All Pages