Discuss the factors that influenced decision-making process

Assignment Help Marketing Management
Reference no: EM133649137

Assignment:

Come up with a new product line that imports equipment into your home country. Select one sampling approach to conduct market research on potential brand names for the product line you selected. Consider the advantages and disadvantages of each approach, and provide your perspective on which one you would choose and why. Present your findings, including your product line and potential brand names, and defend your choice of sampling approach. Get creative with potential brand names! Focus on defending your choice of the sampling approach. Finally, discuss the factors that influenced the decision-making process, such as budget, timeline, and the characteristics of the target audience.

Reference no: EM133649137

Questions Cloud

What does a mobile first strategy mean for brands : Provide an example of a brand that has a mobile first strategy and discuss the key mobile first strategies of the selected brand?
Qualitative and quantitatives research methods : What are the differences between qualitative and quantitatives research methods. Please provide a very good answer with very good format and citation.
Explain process and apply to claires chocolates cafe : Explain process and apply to Claire's Chocolates Cafe. Explain people and apply to Claire's Chocolates Cafe.
Diversity and prejudice in your culture : How are views on diversity and prejudice in your culture different from those in the U.S.?
Discuss the factors that influenced decision-making process : Finally, discuss the factors that influenced the decision-making process, such as budget, timeline, and the characteristics of the target audience.
Environment shaped your views of gender identity roles : How has your environment shaped your views of gender identity roles, and stereotypes?
Participate in the civil rights movement : You are a young African-American college student in 1964. You want to participate in the Civil Rights Movement.
Evaluate the four utilities of customer value for the brand : Evaluate the four utilities of customer value for the brand you chose and explain the reasons you selected the brand.
When people around the world think of globalization : When people around the world think of globalization, the fact that there are McDonald's fast food restaurants all over the world often comes to mind.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd