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Discussion
Discuss the factors that drive family purchase decisions. Explain why this information is important to marketers and discuss how they use it when marketing products. Illustrate your ideas with specific reasons, facts, and examples. In replies to peers, indicate whether you agree or disagree with their assessment and justify your response using the topic Resources.
Achieve an understanding of the theory and techniques of company and product/service pricing. Develop the ability to communicate a pricing strategy
Discuss the importance of a good research design and Discuss the difference between descriptive and causal research
Develop a critical working knowledge of the important management tools and techniques in the marketing planning process, synthesising and applying these
Discuss What some of social influences on consumer behavior? What are some of the behavioral influences on organizational buying?
Write a 1000 word essay on the problems created by governmental interference with markets
reflect on the readings for this module as well as those from previous modules when you consider this modulersquos
what are the different stages in product life cycle and explain the usefulness and the weaknesses of the PLC.
Social media can be a powerful communication channel. Discuss any TWO opportunities and TWO pitfalls of these platforms. Support your answers with examples.
1 which of the following is most closely associated with a proactive marketing orientation? a. it involves delivering
The government will take some time to analyse the full implications of the twin disaster. Explain the actions taken by the airline from the ethical and corporate social responsibility perspectives.
Discuss the elements of the promotional mix.- The elements of the promotional mix include advertising, public relations, sales promotion, and personal selling.
BUSI 4003 Successful entrepreneurs have a vision of what they wish to accomplish that is so clear and exciting that it guides all their actions.
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