Discuss the evolution of strategic vision of starbucks

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MBA 519 Integrative Course in Management

1. Discuss the evolution of strategic vision of Starbucks? What factors contribute to the changes of Strategic Vision?

2. Which one of the five generic competitive strategies most closely approximates the competitive approach that Starbucks is employing? Explain actions taken to support the strategy?

3. Discuss the key policies, practices, business principles, and procedures that highlight Howard Schultz and Starbucks' management, in implementing and executing the company's evolving strategy?

4. What recommendations would you make to Kevin Johnson to sustain the company's growth, improve the company's financial performance, and move the company ever closer to operating excellence in the years ahead?

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Reference no: EM132985431

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