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Assignment:
1. Consider the Evoe Spring Spa brand. Select one of the potential segments and determine how Evoe Spring Spa can achieve resonance with those customers. What types of strategies should they deploy?
2. Describe the goals the founders of Evoe Spring Spa have set for determining the success of their spa. How should they evaluate and measure their level of success? Be specific here in terms of the types of metrics they should use to decide on whether they have achieved their goals.
3. Developing/maximizing customer lifetime value requires that a brand perform three tasks better than their competitors: (1) targeting the right customers, (2) acquiring those customers and then (3) ultimately satisfying those customers. Identify one tactic that Evoe should use in each of these three step.
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