Discuss the environmental influences

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Reference no: EM133293924

What are the 6 roles in the buying center?
How does each role influence the buying decision? (Give an example of each)
Discuss the environmental influences that affect the purchase of a meeting space, for a company such as IBM for its sale meeting. Explain your answer.
How does a sales representative identify who is responsible for purchasing meeting spaces, banquets, etc. at a large company? Explain your answer with examples.
On the internet, find a travel organization (hotel, cruise line, travel agency, large restaurant) that has a separate section for organizational purchase.
- How does the organizational site differ from the customer site?
- Give at least three examples.
- Do you think having a separate organizational and customer site is important? Explain your answer.

Reference no: EM133293924

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