Reference no: EM132350462

Instruction:

Please answer ANY THREE questions. All questions carry equal marks. Do not write over 2000 words.

1. What are the primary points of emphasis in a start-up business plan? How might this plan evolve as it changes from a start-up plan to an ongoing business plan that will be used by the company?

2. How can technology-based companies keep up with rapidly changing markets, products, and competitors? Which is more important to success: strategy or resources?

3. Discuss the entrepreneurial traits.

4. Discuss the benefits and the risks of outsourcing the manufacturing of products to foreign countries.

When writing your scholarly paper, please note the following guidelines:

Select one of the given topics below to write your scholarly paper no less than 2000 words (excluding the title page, bibliography and appendices).

In addition to your primary text, you are required to use a minimum of 10 additional references from professional journals and books to produce your scholarly paper.

1) Select an entrepreneurial company (e.g., Starbucks, Googles, Harley-Davidson, Patagonia, or the company that you are currently working with).

a. Analyze the company's entrepreneurial characteristics and forms of ownership.
b. Start up issues.
c. Its business model development and strategic planning.
d. SWOT analysis.
e. Marketing channels, marketing strategies and public relations.
f. Web presence
g. Global opportunities.

2) You may also choose an appropriate topic, which is related to any key contents of this course, and which you feel is important to you.

Your scholarly paper must adhere to the style and format requirements set forth in the Publication Manual of the American Psychological Association. Your paper must include a title page, headings and a bibliography. Footnotes are not needed. The bibliography is to be used to reference quotes and other previously written works.

Appendices containing support information can also be added. Your paper must be in your own words.