Reference no: EM131267080
Discuss the elements of the promotional mix. The elements of the promotional mix include advertising, public relations, sales promotion, and personal selling. Advertising is a form of impersonal, one-way mass communication paid for by the source. Public relations is the function of promotion concerned with a firm's public image. Sales promotion is typically used to back up other components of the promotional mix by stimulating immediate demand.
Finally, personal selling typically involves direct communication, in person or by telephone; the seller tries to initiate a purchase by informing and persuading one or more potential buyers
1. As the promotional manager for a new line of cosmetics targeted to preteen girls, you have been assigned the task of deciding which promotional mix elements-advertising, public relations, sales promotion, and personal selling-should be used in promoting it. Your budget for promoting the preteen cosmetics line is limited.
Write a promotional plan explaining your choice of promotional mix elements given the nature of the product, the stage in the product life cycle, the target market characteristics, the type of buying decision, available funds, and the use of a pull or push strategy.
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Across organizations operating in different countries
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Differences in corporate culture and political systems
: In addition to challenges related to foreign currency fluctuations, business combinations involving foreign countries are challenging because of which of the following: Differences in corporate culture. Differences in political systems.
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The account factory overhead-blending department
: The chief cost accountant for Fizzy Fruit Beverage Co. estimated that total factory overhead cost for the Blending Department for the coming fiscal year beginning April 1 would be $210,000, and total direct labor costs would be $150,000. What is the ..
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Marketing consulting firm in maldives
: Provide an introduction to the management report which outlines the areas of research undertaken together with other evidence sources used and core literature.
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Discuss the elements of the promotional mix
: Discuss the elements of the promotional mix.- The elements of the promotional mix include advertising, public relations, sales promotion, and personal selling.
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State the fundamental counting principle
: State the fundamental counting principle and explain it in your own words. Explain the difference between a permutation and a combination. Provide an example of each.
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Discuss the aida concept and its relationship
: Discuss the AIDA concept and its relationship to the promotional mix. - How do these different stages of consumer involvement affect the promotional mix?
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Summarize an article about a company that has used a process
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: If the resistance of the headphones is 24 Ω, calculate the voltage and current required from the dependent voltage source (Av in our model) to deliver 0.1 W to the headphones. How much power is delivered from dependent source? How much power is lo..
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