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Discuss the elements of the product

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Reference no: EM133626264

Assignment:

In a PowerPoint presentation, provide the following slides:

  • Cover Page (in speaker notes, provide an introduction of the purpose of the presentation).
  • Product and Price: Choose an existing product or create a new product. Show an image of the product and in speaker notes, discuss the elements of the product (e.g., features, benefits, competitive advantage). Address how the brand might improve the product experience.
  • Also include your recommended pricing strategy for the product with rationale.
  • Promotion: be creative with providing an image and share a sales promotion (discuss in your speaker notes why the recommended sales promotion would be effective).
  • Place: use an image of place and in your speaker notes, discuss how you recommend the company distribute the product. Apply and differentiate between direct and indirect distribution strategies.
  • Conclusion

Your presentation must be at least 3 slides (does not include the title, conclusion or reference slides). The slides should use informative graphics. Be sure to provide rationale in your speaker notes (aim for at least three paragraphs in APA format to discuss your slide with logic). Submit the presentation as a PDF with speaker notes visible.

Include at least 2 credible or industry-specific references. Below are some options references to get you started:

Lee, W. (2020). Unravelling consumer responses to omni-channel approach. Journal of Theoretical and Applied Electronic Commerce Research, 15(3), 37-49.

Keller, K. L. & Swaminathan, V. (2020). Strategic brand management (5th ed.). Pearson Education, Inc.

Purchase, S., & Volery, T. (2020). Marketing innovation: a systematic review. Journal of Marketing Management, 36(9-10), 763-793.

Reference no: EM133626264

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