Reference no: EM133152556

1. Discuss the concept of punctuated equilibrium theory as it pertains to changes in industries. Give an example of punctuated equilibrium theory in an industry of your choosing (do not use the same example as your textbook). Make sure to explain what caused the fundamental change in the industry you chose to highlight.

2. Discuss the elements of the general environment and give examples of each.

3. Discuss each element of the specific environment.

4. Think about your current or previous employer. What do you think their environmental scanning processes were most focused on? What elements of the general or specific environment might that company have been most concerned about? If you do not have work experience, pick a company to discuss and think about which elements (more than one) of the general or specific environment are likely being very closely monitored through their environmental scanning.

5. In addition to what is discussed in your textbook, do a little extra reading on companies with a strong culture. As a future business owner or CEO of a large company, how will you create a strong company culture in your organization?