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Discussion 1: Explain the elements of your promotional mix.
Discussion 2: Explain whether you use a push or pull promotional strategy, or a combination of both.
Discussion 3: Discuss your use of digital, mobile, or social media marketing.
Discussion 4: Discuss the elements of your advertising message.
Discussion 5: Explain your use of sales promotion, public relations, live events, publicity, or personal selling.
Based on your business experience and the information accumulated in this class, identify three possible research topics related to the subject of the course.
Which of the following might account for the disparities between the percentages of African, Hispanic, and Asian Americans among the general population and their smaller representation in management positions?
Abbie purchased a $129,000 home with 30-year term, 6% rate mortgage. At closing she paid a $10,000 down payment
On first May, 2011 the columnar money book of Mitra demonstrated that he had 2,000 in his money box and that there was a bank overdraft of 8,000.
a) Find the required rates of return for the three projects. b) Find the NPVs of the three projects. c) Which project should the company undertake? Why?
Recently the company faced cash problems and approached your for advice. The following ratios were computed by their junior accountant
What is the required rate of return on a preferred stock with a $50 par value, a stated dividend of 10% of par, and a current market price of (a) $54, (b) $89, (c) $101, and (d) $132 (assume the market is in equilibrium with the required return eq..
What are economic profits? Does a firm in a perfectly competitive industry earn long-run economic profits? Explain.
In an otherwise distortion-free, perfectly competitive economy, the production of X is monopolised and the firm producing X makes positive profits.
Cell Tower stock has a current market price of $43 a share. The one-year call on Cell Tower stock with a strike price of $44.5 is priced at $3 while the one-year put with a strike price of $44.5 is priced at $1. What is the risk-free rate of retur..
The average exchange rates are expected to be 1.45 USD/CHF for the Swiss franc, and 1.18 USD/EUR for the Euro. What is the total expected USD value of cash inflows for Live Co?
What is the amount of the annual interest tax shield if the tax rate is 35 percent?
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