Reference no: EM133182994

1. You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren't under your direct authority, though company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that the production and advertising departments will help you make and sell toothpaste more effectively.

2. Your personal brand is an important form of power for career success. In what ways can you and other students strengthen their personal brand? What sources and contingencies of power are relevant in building a personal brand? (20 Points)

3. Discuss the eight influence tactics described in this chapter in terms of how they are used by students to influence their college instructors. Which influence tactic is applied most often? Which is applied least often, in your opinion? To what extent is each influence tactic considered legitimate behavior or organizational politics?

4. How does social networking increase a person's power? What social networking strategies could you initiate now to potentially enhance your future career success?