Reference no: EM133064406

Question: This exercise will help give you insights into how cultural and social factors affect international business decisions. Your instructor will divide the class into groups of four or five people. Each group then picks any three products from the first column of the following list and any three countries from the second column. (Your instructor may instead assign each group three products and three countries.)

Products               Countries

swimsuits              Prance

CD players             Singapore

desks and              Poland

bookcases

men's neckties       Saudi Arabia

WOW-WS purses     Taiwan

throat lozenges       Italy

digital cameras       South Africa

shoes                    Russia

Assn= that your firm already markets its three products in your home country. It has a well-known trademark and slogan for each product, and each product is among the market leaders. Assume farther that your firm has decided to begin exporting each product to each of the three countries, Research the cutouts of those three countries to determine how, if at all, you may need to adjust packaging, promotion, advertising, and so forth to maximize your firrri's potential for success. Do not worry too much about whether a market truly exists (assume that market research has already determined that one does). Focus instead on how your product will be received in each country given that country's culture.

1: What were your primary sources of information about the three countries? How easy or difficult was it to find information?

2: Why are the following products popular in the global market? Do they relate to the culture of the countries they represent?
(I) Japanese Cars, (2) Malaysian Rubber, (3) Indian Cinema, (4) Kenyan Tea

3: Create a group on cultural dimension in class baled on nationality, age, education and occupation. Discuss the effects of culture on businesses.