Reference no: EM131520666

Question: Background Over 20 years ago, B plc was established to manufacture and sell naturally-based cosmetics and skin products. The first shop was opened in the UK in 1976. Since then, B plc has successfully expanded and now trades in over 40 countries worldwide through more than 1,000 retail outlets, 75 per cent of which are located outside the UK. The ecologically friendly aims of B plc have not changed since it was first established. The company campaigns against animal testing in the cosmetics industry and for human rights all over the world. It seeks to establish trade relations with overseas countries, and to integrate itself into the local communities in which it trades so that it can be more aware of the specific needs of its customers. B plc prides itself on its achievements in educating staff and customers through providing information on its products and methods of manufacture.