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Question: This problem set introduces students to the four functions of management, the different levels of managers and the roles they play in the organization, the skills managers need to be successful, the work that managers do, and the mistakes that managers can make which will ruin their careers. Finally, students learn about the management practices that can create a competitive advantage for organizations. (Based on Chapter 1 of Williams Effective Management, 7th edition.)
In this problem set, students learn about organizational environments: external, specific, and internal. After reviewing the components of an organization's environment, the impact of the environment on managerial decision making, and tools managers can use to respond to environmental changes, they also learn about organizational culture, a key component of the internal environment. Students will see how culture is built on underlying assumptions and values and expressed both through what people do and the artifacts that surround them. Finally, they apply their knowledge to a video case, observing the culture at Recycline and learning how to make a change in the environment. (Based on Chapter 2 in Williams, Effective Management, 7th edition.)
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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