Reference no: EM133682743

In this part, you should formulate two recommendations about the company's corporate strategy, based on the insights you have gained from your study of Block 4 and appropriate evidence from the case study materials. Your recommendations should be informed by and built on the analysis you conducted in Part 1. You may also want to refer to previous TMAs.

Indicatively, in preparing your answer you may consider the following points:

• If your recommendation is to continue to pursue an existing corporate strategy you should explain why that is your recommendation and support the discussion with a solid theoretical grounding and reference to the module frameworks and concepts.
• Consider the different growth strategies presented in Block 4 Weeks 17, 18, 19 and 20, ranging from vertical integration, to product diversification and internationalisation. For instance, if you want to propose a recommendation on internationalisation, you should think about possible markets that can be targeted for entering or exiting in the next few years. For each recommendation, explain why you made the recommendation with a solid theoretical grounding and reference to the module frameworks and concepts.

The above are just indicative and a good answer will show that you have clearly defined the recommendations, making good use of the theoretical frameworks and concepts of Block 4 and of evidence on the case company provided in the Materials. Evaluating critically the recommendations will earn you more marks.