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Discuss the difference between premium and luxury

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LUXURY & DESIGN ASSIGNMENT -

For each of the following questions, please make sure to write complete and structured answers using the appropriate theories, models and/or concepts studied in class. Each answer should be based on detailed argumentation. Please give examples.

EXAM QUESTIONS:

1. Discuss the difference between premium and luxury? Use the appropriate theories and facts studied in class to support your arguments.

2. Louis vuitton and the "objets nomades" [nomadic objects]: what may be the strategy behind such a collection? Read the articles to help you or refresh your memory. Use concepts and examples studied in class.

3. Read the mini-case study about château valmont company.

1: Please make the SWOT of the new product proposed. Discuss why each component should be considered as either a Strength, Weakness, Opportunity or Threat.

2: Should Château Valmont develop a more affordable wine? Clearly develop your arguments adopting a luxury strategy.

Attachment:- Assignment Files.rar

Verified Expert

There are two parts of solutions in the report.The first is about the luxury goods and brands and the second is about the luxury strategy proposed in the grape wine organization. The report has two parts as a whole and the discussion is detailed.

Reference no: EM132155164

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Reviews

urv2155164

11/26/2018 10:58:55 PM

re you able to make it before 11'o clock in the morning. shall we better remove the references because it is as an exam paper? Satisfying solution. Very good customer service with a kind understanding of customer situation as well as the will of listening to your customer. Much appreciated your help. Thank you

len2155164

10/30/2018 11:12:55 PM

Exam Structure: For each of the following questions, please make sure to write complete and structured answers using the appropriate theories, models and/or concepts studied in class. Each answer should be based on detailed argumentation. Please give examples. GRADING - Question 1 accounts for 30% of the total grade. Question 2 accounts for 30% of the total grade. Question 3a accounts for 20% of the total grade. Question 3b accounts for 20% of the total grade. Please use your course content to build your answer. Do not hesitate to illustrate with detailed examples. Clearly develop your arguments adopting a luxury strategy.

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