Discuss the demographics of your select location

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Reference no: EM131749644

To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:

Acute care

Ambulatory care

Assisted living

Continuing care retirement community

Critical access hospital

Dialysis care

Home health care

Hospice care

Long-term care

Memory care

Palliative care

Pediatric care

Primary care

Short-term care (e.g., post-surgery therapy)

Surgical care

Veterans Administration

Other (requires approval from instructor)

Next, select an environment/location:

Downtown New York City

Denver, Colorado

Mobile, Alabama

Boston, Massachusetts

Rural Minnesota

Savannah, Georgia

Los Angeles, California

Fort Worth, Texas

Anchorage, Alaska

Other (requires approval from instructor)

Finally, select three (3) marketing tools:

Newspaper

Memorandum

Radio advertisement

Television

Telephone

Social media

Internet

Person-to-person

Billboard

Referral

Other (does not require approval from instructor)

Instructions

1. Provide a general overview of your select healthcare system.

2. Discuss the demographics of your select location.

3. Discuss the advantages of using each marketing tool at your healthcare system and location.

4. Discuss the disadvantages of using each marketing tool at your healthcare system and location.

5. Summarize which marketing tool you would recommend that would yield the highest marketing potential of your select healthcare system and location.

Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.

Select one (1) of the following options:

---3-4 page paper excluding front and back matter (APA standards apply ).

---Internal organizational memorandum.

---Infographic

---PowerPoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).

Reference no: EM131749644

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