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Case Study: GreenFit Enterprises is a South African company that specialises in the production and distribution of eco-friendly sportswear and accessories. The company was founded in 2015 by a group of entrepreneurs who are passionate about promoting sustainable and healthy living.
GreenFit sources its raw materials from small-scale farmers in rural South Africa, providing them with a stable market for their products and contributing to the growth of the local economy. The company has a strong social mission, and it partners with local NGOs and community organisations to support youth sports development, education, and health initiatives in underserved areas.
Questions:
1. Discuss the demand-creation debate and indicate how GreenFit enterprises can take a proactive approach to cautioning against ethical issues in terms of demand creation.
2. Discuss the over-commercialisation debate and suggest certain steps that can be taken by GreenFit to caution against this ethical issue.
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