Reference no: EM13737438
1. List at least four examples of post-purchase behavior in the hotel consumption.
2. The following is the brief information for the B Music Event. Answer three questions below and make sure to briefly show the processes.
B Music Event ?The admission price is $20.00.?Fixed cost is estimated as $25,000.00.?Each patron generates $4.00 in additional costs
1) How many paying customers are needed to break even for the B Music Event?
2) If the B Music Event has a profit goal of $100,000,00 how many paying customers would be ?necessary?
3) The B Music Event had 2,345 customers last year. What was the revenue if the admission price ?and cost were same as this year? Did this event make a profit last year? If so, how much?
3. Why is the role of PR particularly important for crisis management in the tourism and hospitality?
4. Discuss the definition of internal marketing, and its importance in the hospitality industry.
5. Discuss the example of the brand portfolio and its goal in the hospitality and tourism industry.
6. The Marketing department of Hotel B has developed and launched "Fall Specials", a series of new sales promotion programs for their shoulder season in December, 2013. In order to apply these programs again in 2014, the Marketing dept. should prepare the report about the effects of those programs in 2013 to the GM (General Manager). Discuss how the effect of sales promotion programs (i.e., Fall Specials) in Dec. 2013 can be analyzed, evaluated, and/or reported.
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Supply chain management in a major organization
: You are Vice President of Supply Chain Management in a major organization. What processes and procedures would you implement to maximize the efficiency and minimize the costs of the transportation portion of your company's supply chain
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Compare and contrast the code of ethics
: Compare and contrast the Code of Ethics for Google, Yahoo, and Amazon. Explain how the corporate culture is demonstrated by the Code of Ethics for each company. Explain if you think there are areas not identified or fully addressed by the Code o..
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Attitudes from the background materials
: Review the main personality traits and attitudes from the background materials, and think about how these apply to your two coworkers. Then write a 3-page paper addressing the following issues:
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Cannot engage in any kind of price discrimination
: Consider a monopolist that cannot engage in any kind of price discrimination. Why does the monopolist produce a smaller output and charge a higher price than it would prevail if the industry were perfectly competitive?
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Discuss the definition of internal marketing
: Discuss the definition of internal marketing, and its importance in the hospitality industry. Discuss the example of the brand portfolio and its goal in the hospitality and tourism industry
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Discuss by using the appropriate graphical analysis
: What happens to t as real wage increases and what happens to t as labor increases - Write down the firm's maximization problem and solve it. Find real wage, labor.
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Self-interest fails to coordinate resource flows most effect
: Unbridled self-interest fails to coordinate resource flows most effectively in which of the following cases? A. The production of a national defense systemB. The production of jazz songs
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Explain the attack and aftermath of khobar towers bombing
: Briefly summarize the attack and aftermath of the Khobar Towers bombing. Do you think that this attack should be considered a terrorist attack or an example of guerrilla warfare? Why?
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Lead to erp implementation failure
: Identify and briefly discuss some of the key factors that often lead to ERP implementation failure.
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