Reference no: EM13523660

PURPOSE:

The purpose of the assignment is to enable the students to prepare a complete research proposal and subsequently conduct an independent research, relevant to his/her area of interest. Assignment 1 focussed on laying the foundation of the research effort; while this Assignment 2 will continue from there and dwell specifically on the research process.

REQUIREMENT:

The need to make intelligent, informed decisions ultimately requires an organisation to engage in research. Remember, not every decision requires research. In this assignment you are required to continue preparing the causal research proposal as in Assignment 1, based on the following structure:

D. PROPOSED RESEARCH METHODOLOGY

1. Research Methodology

• Discuss how the research will be executed to achieve the proposed research objectives. The methodology should be based on the methods that are relevant to research area. The methodology selected must be able to achieve the listed research objectives. Please refer to any thesis, journals and conference papers prior to choosing the appropriate methods to conduct the proposed research. Provide at least FOUR (4) literatures to justify the selected methods (Refer to your Literature Review section).

• Discuss the study setting – experiment (laboratory or field) versus survey or case study. This should clearly explain how the research will be conducted

2. Data Collection / Requirement Gathering Methods

• Discuss in extreme detail the data collection procedure or requirements gathering methods that will be used to conduct the research.

• Discuss about the sample selection procedure and the sampling framework (where necessary).

• Discuss the data analysis process and the proposed analysis methods that would be used.

• How the research results will be validated and evaluated (for example the use of benchmarking, data sets, case studies and others)

 E. REFERENCES

Use a consistent style of referencing (APA 5th Edition). All articles, books mentioned in the text must be cited in the bibliography section. The questionnaire source must be cited in the bibliography. The bibliography section should at least consist of a minimum of 20 references including all of the following: books, journals, online resources and magazines.