Discuss the dangers of chloride in relation to health

Reference no: EM133347100

Assignment:

"Imagine that you are the corporate communication manager of a household product company. Your company has introduced a new surface cleaning product without chloride, which is known to cause bad odor and harm skin. Your job as part of your Marketing PR campaign is to organize an event to launch this product to target consumers.

For this purpose, you invite a health professional to discuss the dangers of chloride in relation to health and a female celebrity to talk about the advantages of using this product." What kind of persuasive effect do you get from those 2 different types of message sources? Discuss in reference to the primary dimensions of a source's credibility and "match-up hypothesis"?

Reference no: EM133347100

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