Discuss the customer relationship management

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Research: An organization Wells Fargo that has a bad reputation in Customer Service. You may search Yelp reviews for Wells Fargo's low customer satisfaction ratings or research news articles that speak to a trend in service breakdowns. Examine the current customer relationship management in the business's overall strategy and operations.

QUESTION 1: Discuss the Customer Relationship Management (CRM) program the company has in place.

QUESTION 2: Make recommendations for a service recovery plan, which should include a minimum of 3 improvements to the Customer Relationship Management (CRM) program.

QUESTION 3: GIVE a conclusion.

Please provide the complete solution with references

Reference no: EM133051113

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