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Assignment:
Company: Green Metal Roofing and Manufacturing (www.greenmetal.ca)
Home Country: Canada
Target Country: Japan
Choose a specific entry mode from the category of Exporting, Licensing, Franchising, Direct Investment (again, using the Hollensen perspective) and justify your choice. Choose another reasonable and relevant choice (normally your 'second best' choice), provide a comparison with your recommended entry method, and discuss why it was rejected. Each specific entry mode demonstrates the placement of the value chain functions - discuss these based on the customer perspective (i.e. how do the placement of the value chain functions associated with your specific choice of entry mode support potential customers? Are there any drawbacks?). Consider options for entry mode phasing (this means adding to or even changing the entry mode over time, usually based on reaching performance milestones).
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Promotion strategies of the one's own developed website
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