Reference no: EM132903756 , Length: word count:3000
Business Review and Proposal
The department store - BIG W
Assignment Questions
Q1. Provide an introduction to your case study organisation and discuss the findings of the SWOT and PESTEL analyses conducted during the semester (the tables for each analysis could be included in the Appendix).
Q2. Discuss the competitor analysis completed for the case study, referring to the Qs on the case study description such as major and minor competitors and in what ways are they competitors (Porter model) etc.
Q3. Discuss the Critical Success Factors (CSFs) analysed for the case study.
Q4. Discuss the organisational requirements such as organisational structure, skill sets, licences, staffing and IT requirements for the business to operate effectively.
Q5. Conduct a risk assessment of what the advantages and disadvantages associated with the business's operations in pursuing the selected CSFs.
Q6. Identify, analyse and discuss relevant future trends which may impact the business and its sustainability. Include relevant issues such as globalization, staffing, buildings, technology, materials, environmental issues and others as relevant.
Q7. Provide a strong set of recommendations to improve the business's competitiveness and business sustainability into the future. Make sure you have discussed the background for each recommendation in the earlier sections of the report before including it here.
Q8. Group reflective analysis: what have been the major learnings by the group in doing this project? (This question is separate and different from the individual learning reflection that each student submits individually.) You could answer the group reflective learning question in terms of:
- What you as a group learned through the course content
- What you as a group learned while analysing your case study
- What you as a group learned about working in groups on this project.
Report Format
1. Cover page and title of report
Always include your name and student ID along with assignment topic and lecturer's name
2. Table of Contents
Include page numbers and therefore paginate the report itself
3. Executive Summary Abstract/synopsis
4. Introduction
Must be different from the ES: perhaps overview the company/organisation or define key terms (with refs)
5. Discussion
Arrange in sections by sub-topic of the report.
Ensure enough depth of discussion for each important sub-topic of the report. Ensure any recommendations you include later are fully discussed in this section (otherwise don't list them in the Recommendations section).
6. Conclusion
Must be different from the ES and Introduction; write the Conclusion when you have finished the rest of the report. Summary of results/findings; look for a key fact, statistic, anecdote or paraphrase to provide closure to the report.
7. Recommendations
List in bullet format. All recommendations should have been discussed in the Body; if not, do not include them here.
8. Reference List
List all works cited in the assignment in alphabetical order by the author's family name using APA style. Check referencing style for complete format. Cross-check that what you have cited in-text is listed in the Reference List and what you have in the Reference List is cited in the text.
9. Appendices
Only include if necessary for extra material which is relevant but not directly related to the assignment, such as a company Annual Report or other information.
Case study - XYZ Department store
The "big box" department store business (e.g. Myer and David Jones) is fast paced and under a lot of competition from online retailers. XYZ Department store commenced operating in Melbourne just over 15 years ago and today has expanded to different locations around Australia with plans for further growth and development. In order to do this in a planned and sustainable way, the company needs to examine the following questions. Your task as a group (formed in week 2) is to systematically analyse the questions with appropriate business, industry and market research. How well you do this as a group will determine your marks.
Key questions the company (you as students) need to answer:
1 Do a PESTEL and SWOT analysis for the organisation.
2 Who are our major and minor competitors? What are they doing, how quickly are they growing, are they are threat - should we be concerned?
3 Undertake a detailed competitive analysis of our competitors, recording and reporting findings with details on what are the other like-businesses are doing , what their point of difference, what is our point of difference?
4 What are other revenue streams/earners that we should consider (competitor and global trends)? Why? How and why are they value adding for the business and our current and potential clients? Will they assist with our long term sustainability?
5 Identify the legal frameworks, requirements, management and staff structures, skill sets, licences, work-force and IT system requirements for these other revenue streams
6 Identify and conduct a risk assessment on what are the pro's and con's and pitfalls associated with pursuing these other revenue streams
7 Identify who, if anyone, is currently pursuing these other revenue streams - not just locally or nationally, but globally as well.
8 Identify the future trends - building, tech, materials, environmental, processes, IT etc. - in the local, national and global industry. Understand and analyse how does this can and will impact us, our competitors, current and future revenue streams and sustainability?
Attachment:- Work Integrated Learning case study.rar