Reference no: EM132245097

ASSESSMENT TASK: STRATEGIC BUSINESS PLAN

This assessment comprises both the report and presentation as a performance and knowledge assessment.

You are required to prepare a strategic business plan report and perform a presentation for your business plan.

PART A: STRATEGIC BUSINESS PLAN

To complete this assessment, you are required to follow the reporting structure as provided to complete the business plan (PART A) and perform a presentation of your business plan (PART B).

Using the Business Plan template provided by your nominated trainer and assessor

To demonstrate competency you will need to consider in your analysis the capabilities and resources of the new enterprise, vision, mission, trends and developments in the marketplace, comparative market information, and legal and ethical restraints on the proposed business activity. Finally, the business plan should provide a forecast for the long-range direction of the business and its strategic success.

You will be working to develop a business plan for your chosen business to open a new branch at Hobart. The paper and the presentation should include a well-laid process to actualize the business idea, strategic financial feasibility, marketing feasibility, and operational feasibility.

In order to open a new branch to offer services at Hobart, the company needs to have the appropriate legal clearance from the relevant authority. You will also need to conduct an extensive research to identify the legal requirements and summarize your findings.

ORGANISATIONAL CONTEXT (if not using a business of your choice)

Academies Australasia is a leading education provider offering English language, Senior High School, Singapore Government School Preparatory Certificate, Diploma, Advanced Diploma, Bachelor and Master degree courses.

They offer more than 100 qualifications to about 5,000 students across campuses in Sydney, Melbourne, Brisbane, Perth and Singapore. Currently, the company is planning for expansion and therefore exploring the viability of opening a branch at Hobart, Tasmania.

You will be working to develop a business plan for Academies Australasia to open a new campus at Hobart.

The paper and the presentation should include a well-laid process to actualize the business idea, strategic financial feasibility, marketing feasibility, and operational feasibility. In order to open a new campus to offer vocational education qualification at Hobart, the company needs to have the appropriate legal clearance from the relevant authority. You will also need to conduct an extensive research to identify the legal requirements and summarize your findings.

There is no specific word limit on this report but you may use several templates from the detailed business plan template (titled as "Main Template") provided and your report must follow the structure below:

STRUCTURE FOR THE STRATEGIC BUSINESS PLAN
• Cover Page
• Executive Summary
• Table of Content
• Business Plan Summary
i. The Business
ii. The Market
iii. The Future
iv. The Finances
v. Business Plan Timeline (Gantt Chart)

• The Organisational structure and operational plan
i. Business details
ii. Registration details
iii. Business premises
iv. The products and services to be offered by the organisation
v. Organisation chart
vi. Management & ownership
vii. The key HR policies of the business regarding Recruitment of Staffs, Performance Appraisal, Salary and Compensations Structure.
viii. Key personnel
ix. Products/services
x. Innovation
xi. Insurance
xii. Risk management
xiii. Legal considerations
xiv. Operations
xv. Sustainability plan

• The Market and market analysis (15 Marks)
i. Market research
ii. Market targets and 4 Ps of marketing for the business
iii. Your competitors
iv. Environmental/industry analysis (e.g. Porter's Five Forces Analysis)
v. Your customers
vi. S.W.O.T. analysis that will identify certain strengths and opportunities of the proposed company and should address some key weaknesses and threats.
vii. Advertising & sales

• The Future
i. Vision statement
ii. Mission statement
iii. Goals/objectives
iv. Action plan

• The Finances
• Key objectives, assumptions & financial review
• Start-up costs for [YEAR]
• Balance sheet forecast
• Profit and loss forecast
• Expected cash flow
• Break-even analysis
• Supporting documentation

PART B: PRESENTATION OF STRATEGIC BUSINESS PLAN

In this PART, you are required to prepare a presentation on the organisation's strategic business plan and discuss the critical issues such as organisational details, business strategies, marketing strategies and analysis, operational plan, and financial plan.

You can have a brainstorming session within your class to generate ideas.
• Your presentation will be a PowerPoint presentation of 15-20 slides. You may not use more than 20 slides.

• Include a list of reference or sources that you may have used to prepare the presentation.

Attachment:- BSBFIM601 Manage Finance.rar