Reference no: EM131880450

Question: Discussion 1

"Finding the Best Buy

• Corporate governance has become a hot issue in the U.S. over the past two decades. From your analysis of the case study, determine two possible corporate governance challenges that might be faced by Best Buy as a result of its rapid growth and why they could become corporate governance issues.

• Make recommendations for how Best Buy can overcome these challenges. Provide specific examples to support your response.

Discussion 2: Consumer vs. Business Marketing"

• Compare and contrast marketing to consumers (B2C - business to consumer) and marketing to businesses (B2B - Business to Business) with regard to the marketing methods. Take a position on whether or not the B2B and B2C marketing methodologies are converging due to advances in technology (i.e., Internet marketing, new media). Support your position.

• Analyze when personal selling is necessary for marketing. Determine at least three product ideas that would need personal selling as a marketing tool. Additionally, propose a set of criteria for choosing personal selling as a marketing tool.

Discussion 3: The Mobile Payments Market"

• From the e-Activity and the Appendix, predict the future of the mobile payments market. Support your response.

• Speculate at least three challenges involved in implementing the mobile payments and suggest a strategy to mitigate them. Support your response.

Week 8 e-Activity: • Use the Internet or the Strayer Library to research the concept of mobile payments, such as Google Wallet. Research VeriFone's entry into mobile payments, and why it failed. Be prepared to discuss.