Discuss the core concepts of marketing for the travel

Reference no: EM132582987

Marketing In Travel And Tourism

Task 1: Understand the concepts and principles of marketing in the travel and tourism sector.
1.1 Discuss the core concepts of marketing for the travel and tourism sector
1.2 Assess the impact of marketing environment on individual travel and tourism businesses and tourist destinations.
1.3 Discuss the factors affecting consumer motivation and demand in the travel and tourism sector.
1.4 Analyze the principles of market segmentation and its uses in marketing and planning.

Task 2: Understand the role of marketing as a management tool in travel and tourism
2.1 Analyze the importance of strategic marketing planning for a selected travel and tourism business or tourist destination.
2.2 Discuss the relevance of marketing research and market information to managers in the travel and tourism sector.
2.3 Assess the influence of marketing on society

Task 3: Understand the role of marketing mix in the travel and tourism sector(refer to ppt)
3.1 Discuss issues in the product, price and place elements of the marketing mix.
3.2 Assess the importance of service sector mix elements to the travel and tourism sector
3.3 Apply the concept of the total tourism product to an individual tourism business or tourist destination

Task 4: Be able to use the promotional mix in travel and tourism
4.1 Assess the integrated nature and role of the promotional mix
4.2 Plan and justify an integrated promotional campaign for a travel and tourism business or destination.

Reference no: EM132582987

Questions Cloud

How many liters is the quantity of the evaporation loss : The closing work in process inventory consisted of how many liters? What was the full cost of the finished output that passed the quality control check?

Logistics and services : Compare the nature of logistics operations and services in both international and domestic contexts.

Describe the people-related problems : Describe the people-related problems or issues Ann Wood faced during the day. Did she handle these effectively?

How much is the total cost of goods placed in process : How much is the total "cost of goods placed in process" during the first quarter of 2019? How much is the total "cost of goods manufactured"

Discuss the core concepts of marketing for the travel : Discuss the core concepts of marketing for the travel and tourism sector and Discuss the factors affecting consumer motivation and demand in the travel

Sonar equipment detects a reflection : The echo from the item takes 6.2 s to return to the sonar detector. Will she be able to retrieve this item?

Describe challenging ethical or moral dilemma : Describe a challenging ethical or moral dilemma you have faced in the past. The dilemma could have occurred in either a personal or a professional environment.

What was the value of the output transferred from process : What was the value of the output transferred from Process 3 to the finished goods warehouse for the month of September 2019?

Diagnosing process-structure-environment : The final project revolves around you diagnosing a process/structure/environment in an organization that you're familiar with and that needs improvement

User Account

All Pages