Discuss the cooperative strategies

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Reference no: EM131434461

International Strategies

Review this case study on situation analysis: LSBF Global MBA -

Case Study: Marketing Situation Analysis located here: https://www.youtube.com/watch?v=6yLudv5v3TM

Note the comments on the mobile phone market and the shift away from the traditional vertical industry. Using the material from the text discuss (see below and attached reading chapters) the cooperative strategies that are present in this industry. Why types of alliances would you suggest for players in this market?

250 words in APA format. Citations and intext-citation. Please remember that each paragraph most be at least 3 sentences.

Readings:

1) Peng, M. (2014). Global strategy. Mason, Ohio: South-Western.

Chapter 7 Making Strategic Alliances and Networks Work

Chapter 8 Managing Global Competitive Dynamics

2) Rice, J., Liao, T., Martin, N., & Galvin, P. (2012). The role of strategic alliances in complementing firm capabilities. Journal of Management and Organization, 18(6), 858-869. Retrieved from https://search.proquest.com.ezproxy2.apus.edu/docview/1314308005?accountid=8289

3) Gijic, N, Dimitrijevic, O, Jovic-Bogdanovic, A. (2015) Characteristics of Join Investment in Global Business. ?????????.61(Jul-Sept).doi: https://scindeks-clanci.ceon.rs/data/pdf/0350-137X/2015/0350-137X1503185G.pdf

4) Lin, H., &Darnall, N. (2015). Strategic alliance formation and structural configuration. Journal of Business Ethics, 127(3), 549-564. doi:https://dx.doi.org.ezproxy2.apus.edu/10.1007/s10551-014-2053-7

5) Yang, A. (2013). Building global strategic alliances in the virtual space: a structural analysis of international nonprofit and nongovernmental organizations' transnational relationship networks. Journal Of Public Affairs (14723891), 13(3), 239-250. doi:10.1002/pa.1463

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This assignment talks about mobile phone market. It also consider different strategies used by the companies. The companies are using specialized manufactures for managing the competition. The success of the company is mainly based on the quality of the product or services. This assignment is prepared in MS word and it is about 250 words.

Reference no: EM131434461

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Reviews

inf1434461

4/8/2017 5:41:44 AM

hi, can you ask the expert for additional work using the concepts and vocabulary from the chapter book already provided. I can pay additional payment. Thank you 100 words only The companies producing cell phones have very small profit margins. The companies they sell to, Verizon, ATT, for example, have higher profit margins. What strategy is employed by Verizon and ATT that is different from the strategy the phone makers employ? Please tell the expert to include APA Citation and intext citations. Thank you

inf1434461

3/28/2017 4:17:24 AM

I am extremely satisfied with this expert's, work considering the present situation we experienced the previous evening. I can't say the amount I welcome her understanding. Thanks.

inf1434461

3/28/2017 4:16:17 AM

see attached reading chapters for assignment. Thank you 2202892_1BSN-Chapter 7 Making Strategic Alliances and Networks Work.pdf 22028577_2BSN-Chapter 8 Managing Global competitive Dynamics.pdf can you ask the expert to make the solution including some part from the pdfs. Need to use some of the concepts from the assigned reading per instructions. The readings chapters are attached to the instructions. Thank you

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