Discuss the consumer decision making process

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Question: Analyze a recent purchase decision you made using the steps in the consumer decision making process. The consumer decision making process is discussed in Chapter 14, pages 341-346. Submit a detailed outline in which you show the steps you took in making the purchase decision and the rationale behind each step.

An example of a detailed outline can be found in the Center for Writing Excellence.

Reference no: EM132006548

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