Discuss the consumer behavior concept

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Reference no: EM133237324

Assignment:

SHORT ANSWERS ASAP

a. Assume that you recently attended an event for a particular organization on campus and are considering whether to join the organization. Discuss the perceptual process and how it plays an important role in influencing your decision.

b. Consumer packaged goods manufacturers have been known to slightly modify features, quality and/or price which often are not detected by consumers. Discuss the consumer behavior concept that explains this and what marketers should consider in making a positive change versus a negative change.

Reference no: EM133237324

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